On Thursday, RMU Athletics announced a partnership with INFLCR to launch the FORMULA program, a program developed to aid student-athletes with their NIL (Name, Image and Likeness) brands.

Recently, the NCAA approved a Name, Image and Likeness policy that would allow student-athletes to profit off of their NIL. Numerous student-athletes have partnered with companies already, and the continuing additions of partnerships should allow student-athletes to be publicized now more than ever.

The FORMULA, developed with aid from the RMU School of Business, is a system designed to educate and support student-athletes as they develop their personal brand, aiding them to understand the financial and legal implications of these opportunities.

“As we navigate this new landscape of collegiate athletics and Name, Image and Likeness, we are thrilled to launch the FORMULA program and partner with INFLCR. The holistic development of student-athletes continues to be a top priority for RMU Athletics and this partnership provides our student-athletes with additional resources and tools to help them reach their full potential in and out of the sport,” Robert Morris Athletic Director Chris King said on the partnership.

Founded in 2017, INFLCR is one of many companies to create platforms for colleges following the NCAA’s ruling on NILs back in July. INFLCR provides college athletic departments with delivery and compliance to assist in the management and monitoring of student-athlete NIL activities.

Recently, Ferron Flavors Jr. of the men’s basketball program announced his partnership with PWRFWD Shop, creating a clothing store branded as “31 Flavors”.